
Galleon International VA
Visual Communication ◦ Visual Assets
40+
Toiling hours
of dedicated critical thinking
Specimens
100+
to make things perfect
50+
Paper samples
tested to perform
Color palettes
30+
tested to shine
Palette: New-mixed CMYK-based color palette • Font family: Avenir New, Koriyama Pro • Printing: Offset, embossed engraving
Logotype dimensions: Typical 600px x 600px • Logo dimension: 600px x 2,600px • Paper: 80gsm, 350gsm
Part of the Galleon International upgrade features, to offer a complete makeover of their aging visual identity. Instead of defining the company by nomenclature, we explored deeply in graphical positive and negative spaces, and also traditional Chinese philosophies and cultures. The new logotype along with dedicated font set was to bring a visual impoundment through contemporary perspective, strive to create a more dynamic image for the company itself.