Galleon International VA

Visual Communication ◦ Visual Assets

40+

Toiling hours

of dedicated critical thinking

Specimens

100+

to make things perfect

50+

Paper samples

tested to perform

Color palettes

30+

tested to shine

Palette: New-mixed CMYK-based color palette • Font family: Avenir New, Koriyama Pro • Printing: Offset, embossed engraving

Logotype dimensions: Typical 600px x 600px • Logo dimension: 600px x 2,600px • Paper: 80gsm, 350gsm

Part of the Galleon International upgrade features, to offer a complete makeover of their aging visual identity. Instead of defining the company by nomenclature, we explored deeply in graphical positive and negative spaces, and also traditional Chinese philosophies and cultures. The new logotype along with dedicated font set was to bring a visual impoundment through contemporary perspective, strive to create a more dynamic image for the company itself.