BOY London

Retail ◦ Tsim Sha Tsui, Hong Kong

70+

Toiling hours

of dedicated critical thinking

Virtual models

46

to make things perfect

11

Different materials

appeared in this project

Days elapsed

29

to construct the project

Provisions: 310 sq.ft. usable floor area • Nature: Shopping mall retail store • Client: BOY London

Location: Tsim Sha Tsui, Hong Kong • Status: Completed 2017

The British apparel brand representing underground and rebel attitude, the never-compromise integrity made icons like Andy Warhol and Madonna Ciccone a true admirer to the brand BOY London™. This is their first time establishing a dedicated retail point in Hong Kong, designed to give a strong contrasting variation to the brand addressed by a rational yet down-to-earth geometric theme. With the brand's attitude replicated by detailing touches such as brass hairline stainless steel strips slashed across diagonally, with thematic-matching lighting effects, we say BOY London™ has made its own entrance to the apparel market in Hong Kong quite loudly.